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Our Services

MSN Tayler is a full-service promotional and event marketing agency that specializes in supplying professional brand ambassadors for on and off-premise alcohol promotions. Our results-oriented team is MLCC licensed, TiPS certified, and liquor liability insured. We are more than just a demo company. We consider ourselves to be an extension of your sales team, and take pride in embodying your brand’s identity and values.

 

In-store samplings and demonstrations are more effective than ever before as consumers become immune to traditional sources of advertising. Market research has shown that 35% of consumers who sample a product, purchase that product during that same shopping trip – with 50% of consumers expressing intent to buy in the future! In-store sampling has also been found to have a significant impact on parent brands of the sampled products, with an 107% average sales lift on the day of the event, and a 21% sales lift post event.

 

As your licensed broker, MSN Tayler will:

  • Coordinate the event logistics between all involved parties including the designated venue
  • File the necessary state permits with the MLCC
  • Provide all event materials including demo tables, linens, sample cups, pre-measured pourers, and ice buckets and distribute client/event specific materials to staff
  • Train, schedule, and monitor brand ambassadors and other event staff
  • Educate, promote, and sell your product in accordance with MLCC tasting laws and regulations
  • Provide a post event recap which will include vital sales information, inventory statistics, consumer and management comments, as well as event photos

 

Our team includes:

  • Brand Ambassadors & Promotional Models
  • Bartenders, Event Hosts, Service & Registration Staff
  • Event & Tour Managers

 

We execute an average of 3,600 events per year including

  • In-store retail samplings and product demonstrations
  • On-premise promotions at bars, restaurants, and nightclubs
  • Tradeshows, product launches, and other special events
  • Guerrilla marketing and street team activations

 

Additionally, we maintain a 1,500 sq. ft. office in Metro-Detroit strategically located off the I-75 expressway. We are equipped to receive point of sale and other marketing materials, and frequently host brand trainings and liquor certification seminars.

 

Contact us today at Melissa@MSNTayler.com or click here to complete our client inquiry form.

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