Melissa Swinson established MSNTayler in 2005 following a career consisting of promotional marketing, alcohol sales, and corporate travel event planning. She immediately capitalized on the opportunity to expand her agency through the concept of an In-Store Consumer Sampling program designed by the Michigan Liquor Control Commission (MLCC) in 2010.
She applied her expertise working for global brands such as General Motors, Fiat, Maybelline and Anheuser-Busch to the newly designed MSNTayler – which executed over 600 locations in its first year. MSNTayler has since grown into a full-service promotional event and marketing agency, representing thousands of brands and now successfully executing approximately 3,000 locations per year in Michigan alone! MSNTayler specializes in supplying state licensed, TiPS certified, and liquor liability insured, and brand educated professional sales models for both On & Off Premise alcohol promotional campaigns.
Melissa is recognized as a pioneer that established the MLCC approved in-store tasting policies and procedures of which set the industry standards. Additionally, MSNTayler was the first agency to conduct in-store wine tastings at national retail chains such as Kroger. As such, MSNTayler is widely recognized as the go-to agency for companies looking to drive brand awareness, increase sales, and capture market share throughout the states of Michigan, Ohio, Indiana, Iowa & Pennsylvania. Click here to learn more about our services.
When she’s not spearheading new business opportunities, conducting team product training classes, or attending client events, Melissa commits herself to continuous education. She is currently pursuing her Certified Spirit Specialist (CSS) and Certified Wine Specialist (CSW) recognitions. Melissa also holds a Bachelor’s Degree in Public Relations/Marketing; is a certified TiPS trainer.
We all wish we had one ounce of her drive & motivation of which she declares “As a mother, it is my obligation to show by example while leaving a legacy for my daughter, Tayler.”